Communicating right can save lives

The unthinkable happened in Europe in 2021 -- nearly 200 people died of flash floods that wreaked havoc in Germany and Belgium. Other countries, like the Netherlands and Luxembourg were also severely hit, but managed to avoid the loss of human lives. Members of the Bundeswehr forces, surrounded by partially submerged cars, wade through the... Continue Reading →

Exploits of E-commerce and forgotten responsibilities

In less than five years, at least 10 e-commerce organisations entered the market offering unbelievably high discounts. The reckless and aggressive business model of these companies, including Evaly, has adversely affected the e-commerce equilibrium. Does advertising and celebrity endorsement influence our consumption behaviour? If we search the internet, we will find ample research that will... Continue Reading →

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